Maple, a next-generation growth accelerator specializing in direct-to-consumer brands, is proud to announce its appointment as the Growth Partner of Record for Unity Brands, a partnership set to drive innovation, customer engagement, and sustainable growth for some of Canada’s most iconic and aspirational brands.

Under this alliance, Maple will oversee an extensive mandate encompassing demand generation, brand strategy and content, marketplace management, advanced analytics, and the integration of AI-driven marketing technologies. The initiative will focus on accelerating the direct-to-consumer growth strategies for Unity Brands’ portfolio, which includes Tilley, Kit+Ace, Mastermind Toys, and Gry Mattr.

“Unity Brands represents a collection of extraordinary Canadian brands with untapped potential for growth,” said Sachin Arora, CEO of Maple. “At Maple, we specialize in unlocking that potential by combining creativity, operational excellence, and cutting-edge technology, empowered by AI. This partnership allows us to bring our philosophy of profitable growth to life, enabling Tilley, Kit+Ace, Mastermind Toys, and Gry Mattr to thrive in today’s dynamic marketplace.”

Joe Mimran, Chairman of Unity Brands, also shared his confidence in the partnership: "At Unity Brands, we’re dedicated to accelerating the success of our portfolio companies through strategic innovation. Maple’s ability to seamlessly blend data-driven performance strategies with high impact go-to-market plans makes them an invaluable partner in scaling our eCommerce businesses profitably. We’re excited to see how this collaboration will unlock new levels of efficiency, growth, and customer engagement."

As part of this collaboration, Daniel Koppenol joins Maple as Partner and Chief Strategy & Brand Officer. With a strong track record of scaling direct-to-consumer brands globally—including his role as Chief Marketing Officer at Tilley—Daniel brings deep expertise in strategic brand-building, growth marketing, and digital acceleration. His leadership further strengthens Maple’s ability to drive transformative outcomes for client partners, combining creative excellence with data-driven performance to unlock new avenues of sustainable growth.

Leveraging this expertise, Maple will implement integrated growth strategies tailored to Unity’s portfolio, ensuring each brand is positioned for long-term success in an evolving marketplace.